Product Excellence Matrix
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Overview
The Indian software product ecosystem has witnessed significant transformation with an heightened focus on developing IP. Services companies are strengthening their focus on non linear growth while entrepreneurs are developing software products to address niche market requirements

The software product industry has shown rapid growth in the last decade marking the rising maturity in the ecosystem and greater user acceptance. The industry now demands a set of initiatives to ensure sustained growth through structured market feedback, enhahnced product innovation, greater value generation and targeted visibility creation

NASSCOM has partnered with Frost & Sullivan, a leading international growth-consulting firm with expertise in ICT as well as diverse industries, to build a Product Excellence Framework that will benchmark Indian software products across defined categories. This will enable access to market insights, competitive positioning and case studies that can be shared with customers for adoption of Indian software products.

The program is designed to:


  • Provide a platform for the software product companies to gain visibility with the end user segment
  • Provide insights into the competitive scenario and relative positioning in the target market segment
  • Help align market strategy to end user dynamics and accelerate growth
Come be a part of this initiative and…

Achieve greater visibility in the end user
community:

The nominees will be featured in assessment grids that will help them create visibility in the target customer segments. The grids provide visibility for emerging and established players

Be a part of the thought leader vendor community:

Nominees will be featured on the the Software ‘Product Excellence Grid’ enabling product vendors to gain insights into market positioning. The grid and key nominee capabililties will be mentioned in a short white paper for circulation, creating a thought leadership community for Indian software products